Marketing Management

Marketing Management Diploma (Major Code: MM12)

Credential: Diploma
Campus Location: Athens

Curriculum Outline

Academic Core

Total Credit Hours:6

ENGL 1010Fundamentals of English I

3

Total Credit Hours:3

Students must choose one of the following courses:
MATH 1011Business Mathematics

3

MATH 1012Foundations of Mathematics

3

Total Credit Hours:3

College Requirement

FSSE 1000First Semester Seminar

3

Total Credit Hours:3

Marketing Management Core

COMP 1000Introduction to Computers

3

MKTG 1100Principles of Marketing

3

MKTG 1130Business Regulations and Compliance

3

MKTG 1160Professional Selling

3

MKTG 1190Integrated Marketing Communications

3

MKTG 2090Marketing Research

3

MKTG 2300Marketing Management

3

Total Credit Hours:21

Marketing Specialization

Students must choose one of the following specializations:

Total Credit Hours:12

Marketing Management Specialization

MKTG 1370Consumer Behavior

3

MKTG 2060Marketing Channels

3

MKTG 2070Buying and Merchandising

3

MKTG XXXXElective

3

Total Credit Hours:12
Students must register for a 3-credit hour (minimum) MKTG elective course.

Entrepreneurship Specialization

MKTG 2010Small Business Management

3

MKTG 2070Buying and Merchandising

3

MKTG 2210Entrepreneurship

6

Total Credit Hours:12

Retail Management Specialization

MKTG 1270Visual Merchandising

3

MKTG 1370Consumer Behavior

3

MKTG 2070Buying and Merchandising

3

MKTG 2270Retail Operations Management

3

Total Credit Hours:12

Social Media Marketing

MKTG 1370Consumer Behavior

3

MKTG 2070Buying and Merchandising

3

MKTG 2500Exploring Social Media

3

MKTG 2550Analyzing Social Media

3

Total Credit Hours:12

Sports Management

MKTG 1280Introduction to Sports and Recreation Management

3

MKTG 2080Regulations and Compliance in Sports

3

MKTG 2180Principles of Sports Marketing

3

MKTG 2280Sports Management

3

Total Credit Hours:12

 

Total Credit Hours: 42

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