Marketing Management

Marketing Management Associate Degree (Major Code: MM13)

Credential: Associate of Applied Science
Campus Location: Athens

Curriculum Outline

General Education

Total Credit Hours:15-16

Area I: Language Arts and Communications

ENGL 1101Composition and Rhetoric

3

SPCH 1101Public Speaking

3

Total Credit Hours:6

Area II: Social and Behavioral Sciences

Students must choose one of the following courses:

ECON 2105Macroeconomics

3

ECON 2106Microeconomics

3

HIST 1111World History I

3

HIST 1112World History II

3

HIST 2111U.S. History I

3

HIST 2112U.S. History II

3

POLS 1101American Government

3

PSYC 1101Introductory Psychology

3

SOCI 1101Introduction to Sociology

3

Total Credit Hours:3

Area III: Mathematics and Natural Sciences

Students must choose one of the following courses:

MATH 1103Quantitative Skills and Reasoning

3

MATH 1101Mathematical Modeling

3

MATH 1111College Algebra

3

MATH 1113Precalculus

3

MATH 1131Calculus I

4

Total Credit Hours:3-4

Area IV: Humanities and Fine Arts

Students must choose one of the following courses:

ARTS 1101Art Appreciation

3

ENGL 2130American Literature

3

ENGL 2310English Literature from the Beginnings to 1700

3

HUMN 1101Introduction to Humanities

3

MUSC 1101Music Appreciation

3

MUSC 2040History of Popular Music

3

Total Credit Hours:3

College Requirement

FSSE 1000First Semester Seminar

3

Total Credit Hours:3

Marketing Management Core

Total Credit Hours:27

ACCT 1100Financial Accounting I

4

BUSN 1190Digital Technologies in Business

2

COMP 1000Introduction to Computers

3

MGMT 1100Principles of Management

3

MKTG 1100Principles of Marketing

3

MKTG 1160Professional Selling

3

MKTG 1190Integrated Marketing Communications

3

MKTG 2090Marketing Research

3

Total Credit Hours:24

Students must choose one of the following courses:
ACCT 2140Legal Environment of Business

3

MKTG 1130Business Regulations and Compliance

3

Total Credit Hours:3

Marketing Specialization

Students must choose one of the following specializations:

Total Credit Hours:12

Marketing Management Specialization

MKTG 1370Consumer Behavior

3

MKTG 2060Marketing Channels

3

MKTG 2070Buying and Merchandising

3

MKTG XXXXElective

3

Total Credit Hours:12
Students must register for a 3-credit hour (minimum) MKTG elective course.

Entrepreneurship Specialization

MKTG 2010Small Business Management

3

MKTG 2070Buying and Merchandising

3

MKTG 2210Entrepreneurship

6

Total Credit Hours:12

Retail Management Specialization

MKTG 1270Visual Merchandising

3

MKTG 1370Consumer Behavior

3

MKTG 2070Buying and Merchandising

3

MKTG 2270Retail Operations Management

3

Total Credit Hours:12

Social Media Marketing

MKTG 1370Consumer Behavior

3

MKTG 2070Buying and Merchandising

3

MKTG 2500Exploring Social Media

3

MKTG 2550Analyzing Social Media

3

Total Credit Hours:12

Sports Management

MKTG 1280Introduction to Sports and Recreation Management

3

MKTG 2080Regulations and Compliance in Sports

3

MKTG 2180Principles of Sports Marketing

3

MKTG 2280Sports Management

3

Total Credit Hours:12

 

Electives

Students must choose two courses from the following list:

MKTG 2000Global Marketing

3

MKTG 2290Marketing Internship/Practicum

3

MKTG 2300Marketing Management

3

Total Credit Hours:6

Total Credit Hours: 63-64

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