Marketing Management

Accreditation

Mission Statement

Work Environment

Nature of the Work

Employment

Earnings

Student Learning Outcomes

Essential Functions

Program Expenses

Gainful Employment

Admission Requirements

Marketing Management Diploma Program (Major Code: MM12)

Marketing Management AAS (Major Code: MM13)

Entrepreneurship Certificate (Major Code: EN11)

Marketing Specialist Certificate (Major Code: MS21)

Retail Merchandise Manager Certificate (Major Code: RMM1)

Small Business Marketing Manager Certificate (Major Code: SB51)

Sports Management Certificate (Major Code: RM21)

Marketing Management AAS (Major Code: MM13)

Credits Required for Graduation: 63 semester credit hours

Curriculum Outline

General Education (15 Credits)

Area I: Language Arts and Communications (6 Credits)

ENGL 1101	Composition and Rhetoric	3
SPCH 1101	Public Speaking	3

Area II: Social and Behavioral Sciences (3 Credits)

Students must choose from the following courses:

ECON 2105	Macroeconomics	3
ECON 2106	Microeconomics	3
HIST 1111	World History I	3
HIST 1112	World History II	3
HIST 2111	U.S. History I	3
HIST 2112	U.S. History II	3
POLS 1101	American Government	3
PSYC 1101	Introductory Psychology	3
SOCI 1101	Introduction to Sociology	3

Area III: Mathematics and Natural Sciences (3 Credits)

Students must choose from the following courses:

MATH 1100	Quantitative Skills and Reasoning	3
MATH 1101	Mathematical Modeling	3
MATH 1111	College Algebra	3

Area IV: Humanities and Fine Arts (3 Credits)

Students must choose from the following courses:

ARTS 1101	Art Appreciation	3
ENGL 2130	American Literature	3
ENGL 2310	English Literature from the Beginnings to 1700	3
HUMN 1101	Introduction to Humanities	3
MUSC 1101	Music Appreciation	3
MUSC 2040	History of Popular Music	3

College Requirement (3 Credits)

FSSE 1000

First

3

Marketing Management Core (33 Credits)

ACCT 1100	Financial Accounting I	4
BUSN 1190	Digital Technologies in Business	2
COMP 1000	Introduction to Computers	3
MGMT 1100	Principles of Management	3
MKTG 1100	Principles of Marketing	3
MKTG 1130	Business Regulations and Compliance	3
	OR
ACCT 2140	Legal Environment of Business	3
MKTG 1160	Professional Selling	3
MKTG 1190	Integrated Marketing Communications	3
MKTG 2000	Global Marketing	3
MKTG 2090	Marketing Research	3
MKTG 2300	Marketing Management	3

Marketing Specialization (12 Credits)

Students must choose from one of the following specializations:

Marketing Management Specialization (12 Credits)

MKTG XXXX	Elective	3
MKTG 1370	Consumer Behavior	3
MKTG 2060	Marketing Channels	3
MKTG 2070	Buying and Merchandising	3

Entrepreneurship Specialization (12 Credits)

MKTG 2010	Small Business Management	3
MKTG 2210	Entrepreneurship	6
MKTG 2070	Buying and Merchandising	3

Retail Management Specialization (12 Credits)

MKTG 1270	Visual Merchandising	3
MKTG 1370	Consumer Behavior	3
MKTG 2070	Buying and Merchandising	3
MKTG 2270	Retail Operations Management	3

Social Media Marketing (12 credits)

MKTG 1370	Consumer Behavior	3
MKTG 2070	Buying and Merchandising	3
MKTG 2500	Exploring Social Media	3
MKTG 2550	Analyzing Social Media	3

Sports Management (12 credits)

MKTG 1280	Introduction to Sports and Recreation Management	3
MKTG 2080	Regulations and Compliance in Sports	3
MKTG 2180	Principles of Sports Marketing	3
MKTG 2280	Sports Management	3