MKTG 2550 Syllabus

Subject Code

MKTG

Course Number

2550

Course Title

Analyzing Social Media

Prerequisites

MKTG 1100 with a grade of C or higher; MKTG 2500

Corequisites

MKTG 2500 with a grade of C or higher

Terms Offered

Credit Hours

Course Description

This course analyzes the application of social media to an integrated marketing communication plan. Topics include technical writing for social media, social media auditing, Social Media ROI, trend analysis, social media analytics, and customer experience management.

Course Outcomes

Social Media Auditing

  • Describe the elements of a social media audit.
  • Develop a social media audit for an existing organization.

Technical Writing for Social Media

  • Compose a strategic marketing message over several social media platforms for an existing organization.

Social Media Targeting Strategy

  • Apply the segmentation strategy of an existing organization to their social media efforts.

Customer Experience Management Strategy

  • Develop a customer experience management strategy for an existing organization

Social Media Analytics

  • Explain the importance of analytics to a social media marketing plan.
  • Explain common free and fee based social media analytics tools.
  • Break down the social media analytics of an existing business.
  • Analyze and interpret the social media metrics for an existing organization.

Return On Investment (ROI) of Social Media Marketing

  • Analyze the ROI of an existing organization's social media marketing efforts.