MKTG 2210 Syllabus

Subject Code

MKTG

Course Number

2210

Course Title

Entrepreneurship

Prerequisites

Program admission

Corequisites

Terms Offered

Credit Hours

Course Description

This course provides an overview of the steps needed to establish a business. Topics include planning, location analysis, financing, and entrepreneurial ethics and social responsibility.

Course Outcomes

Planning

  • Identify the common characteristics of a successful entrepreneur.
  • Compare a self-appraisal of entrepreneurial characteristics.
  • Examine the reasons for planning in entrepreneurial endeavors (i.e., economic impact of small business).
  • Identify community resources for starting a business.
  • Compare and Contrast the advantages and disadvantages of each type of business ownership.
  • Explain the importance of marketing research for new enterprises or markets.
  • Assess the feasibility of an entrepreneurial venture.
  • Explain relevant government regulations (local, state, and federal) and licensing relating to the operation of a business.

Location Analysis

  • Define locations analysis.
  • Explain the importance of location.
  • Describe considerations in choosing a specific business location.
  • Discuss the advantages and disadvantages of buying or renting a particular building.
  • Assess business locations using the criteria for site selection.
  • Identify trends in business site locations and design.
  • Articulate the factors important to the interior and exterior of a business.
  • Explain the impact of design factors on business image and success.

Financing

  • Distinguish between sources of capital used by entrepreneurs.
  • Demonstrate understanding of key financial statements utilized in small businesses.
  • Define terms associated with financial reports and inventory control.
  • Interpret a financial report.
  • Explain the importance of budgeting and maintain a positive cash flow.
  • Collect financial forms needed for a business.

Developing a Business Plan

  • Identify the components of a business plan.
  • Explain how a well-prepared business plan helps the entrepreneur.
  • Compile a business plan worksheet.
  • Compare business plan formats.
  • Compile the information needed to complete a business plan.
  • Formulate a strategic business plan.
  • Write the business plan.
  • Articulate the business plan.

Entrepreneurial Ethics and Social Responsibility

  • Discuss the importance of ethics for entrepreneurs.
  • Explain the obligations a business has to society.