Marketing Management

Marketing Management Associate Degree (Major Code: MM13)

Marketing Management Diploma(Major Code: MM12)

E-Commerce Marketer TCC (Major Code: EA71)

Entrepreneurship TCC (Major Code: EN11)

Marketing Specialist TCC (Major Code: MS21)

Social Media Marketing TCC (Major Code: SM11)

Nature of the Work

Accreditation

Marketing Management Associate Degree (Major Code: MM13)

Credential: Associate of Applied Science
Campus Location: Athens

Curriculum Outline

General Education

Area I: Language Arts and Communications

ENGL 1101	Composition and Rhetoric	3
Total Credit Hours:		3

Area II: Social and Behavioral Sciences

Students must choose a course from Area II shown on the General Education Courses: Associate Degree Level list.

Total Credit Hours:

3

Area III: Mathematics and Natural Sciences

Students must choose one of the following courses:

MATH 1103	Quantitative Skills and Reasoning	3
MATH 1101	Mathematical Modeling	3
MATH 1111	College Algebra	3
MATH 1113	Precalculus	3
Total Credit Hours:		3

Area IV: Humanities and Fine Arts

Students must choose a course from Area IV shown on the General Education Courses: Associate Degree Level list.

Total Credit Hours:

3

General Education Elective

SPCH 1101	Public Speaking	3
Total Credit Hours:		3

College Requirement

FSSE 1000	First Semester Seminar	3
Total Credit Hours:		3

Marketing Management Core

ACCT 1100	Financial Accounting I	4
CISM 2201	Foundations of Computer Applications	3
MGMT 1100	Principles of Management	3
MKTG 1100	Principles of Marketing	3
MKTG 1160	Professional Selling	3
MKTG 1190	Integrated Marketing Communications	3
MKTG 2090	Marketing Research	3
Total Credit Hours:		22

Students must choose one of the following courses:

ACCT 2140	Legal Environment of Business	3
MKTG 1130	Business Regulations and Compliance	3
Total Credit Hours:		3

Electives

Students must choose two courses from the following list:

MKTG 2000	Global Marketing	3
MKTG 2290	Marketing Internship/Practicum	3
MKTG 2300	Marketing Management	3
Total Credit Hours:		6

Elective 2

Students must choose from one of the following courses:

BUSN 1190	Digital Technologies in Business	2
BUSN 1430	Desktop Publishing and Presentation Applications	4
Total Credit Hours:		2-4

Marketing Specialization

Students must choose one of the following specializations:

e-Business

BUSN 2170	Web Page Design	2
MKTG 2070	Buying and Merchandising	3
MKTG 2210	Entrepreneurship	6
Total Credit Hours:		11

Entrepreneurship Specialization

MKTG 2010	Small Business Management	3
MKTG 2070	Buying and Merchandising	3
MKTG 2210	Entrepreneurship	6
Total Credit Hours:		12

Marketing Management Specialization

Students must register for a 3-credit hour (minimum) MKTG elective course.

MKTG 1370	Consumer Behavior	3
MKTG 2060	Marketing Channels	3
MKTG 2070	Buying and Merchandising	3
MKTG XXXX	Elective	3
Total Credit Hours:		12

Social Media Marketing

MKTG 1370	Consumer Behavior	3
MKTG 2070	Buying and Merchandising	3
MKTG 2500	Exploring Social Media	3
MKTG 2550	Analyzing Social Media	3
Total Credit Hours:		12

Total Credit Hours: 62-66