Catalog 2025-2026

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Marketing Management Associate Degree (Major Code: MM13)

Credential: Associate of Applied Science
Campus Location: Athens

Curriculum Outline

General Education

Area I: Language Arts and Communications

ENGL 1101Composition and Rhetoric

3
Total Credit Hours:3

Area II: Social and Behavioral Sciences

Students must choose one of the following courses

 

ECON 1101Principle of Economics

3
ECON 2105Macroeconomics

3
ECON 2106Microeconomics

3
HIST 1111World History I to 1500

3
HIST 1112World History II Since 1500

3
HIST 2111U.S. History I to 1877

3
HIST 2112U.S. History II Since 1865

3
POLS 1101American Government

3
PSYC 1010Basic Psychology

3
PSYC 1101Introductory Psychology

3
PSYC 2103Human Development

3
PSYC 2250Abnormal Psychology

3
SOCI 1101Introduction to Sociology

3
Total Credit Hours:3

Area III: Mathematics and Natural Sciences

Students must choose one of the following courses:

MATH 1103Quantitative Skills and Reasoning

3
MATH 1101Mathematical Modeling

3
MATH 1111College Algebra

3
MATH 1113Precalculus

3
Total Credit Hours:3

Area IV: Humanities and Fine Arts

Students must choose one of the following courses.

ARTS 1101Art Appreciation

3
ENGL 2110World Literature

3
ENGL 2130American Literature

3
ENGL 2310English Literature from the Beginnings to 1700

3
HUMN 1101Introduction to Humanities

3
MUSC 1101Music Appreciation

3
MUSC 2040History of Popular Music

3
RELG 1101World Religions

3
THEA 1101Theater Appreciation

3
Total Credit Hours:3

General Education Elective

SPCH 1101Public Speaking

3
Total Credit Hours:3

College Requirement

FSSE 1000First Semester Seminar

3
Total Credit Hours:3

Marketing Management Core

ACCT 1100Financial Accounting I

4
CISM 2201Foundations of Computer Applications

3
MGMT 1100Principles of Management

3
MKTG 1100Principles of Marketing

3
MKTG 1160Professional Selling

3
MKTG 1190Integrated Marketing Communications

3
MKTG 2090Marketing Research

3
Total Credit Hours:22

Students must choose one of the following courses:
ACCT 2140Legal Environment of Business

3
MKTG 1130Business Regulations and Compliance

3
Total Credit Hours:3

Electives

Students must choose two courses from the following list:

MKTG 2000Global Marketing

3
MKTG 2290Marketing Internship/Practicum

3
MKTG 2300Marketing Management

3
Total Credit Hours:6

Elective 2

Students must choose from one of the following courses:
BUSN 1190Digital Technologies in Business

2
BUSN 1430Desktop Publishing and Presentation Applications

4
Total Credit Hours:2-4

Marketing Specialization

Students must choose one of the following specializations:

e-Business

BUSN 2170Web Page Design

2
MKTG 2070Buying and Merchandising

3
MKTG 2210Entrepreneurship

6
Total Credit Hours:11

Entrepreneurship Specialization

MKTG 2010Small Business Management

3
MKTG 2070Buying and Merchandising

3
MKTG 2210Entrepreneurship

6
Total Credit Hours:12

Marketing Management Specialization

Students must register for a 3-credit hour (minimum) MKTG elective course.
MKTG 1370Consumer Behavior

3
MKTG 2060Marketing Channels

3
MKTG 2070Buying and Merchandising

3
MKTG XXXX
Elective

3
Total Credit Hours:12

Social Media Marketing

MKTG 1370Consumer Behavior

3
MKTG 2070Buying and Merchandising

3
MKTG 2500Exploring Social Media

3
MKTG 2550Analyzing Social Media

3
Total Credit Hours:12

Total Credit Hours: 62-66