Catalog 2023-2024

Marketing Management

Marketing Management Diploma (Major Code: MM12)

Credential: Diploma
Campus Location: Athens

Curriculum Outline

College Requirement

FSSE 1000First Semester Seminar

3

Total Credit Hours:3

Academic Core

Total Credit Hours:8-9

ENGL 1010Fundamentals of English I

3

Total Credit Hours:3

Students must choose one of the following courses:
MATH 1011Business Mathematics

3

MATH 1012Foundations of Mathematics

3

Total Credit Hours:3

Option

Students must choose one of the following courses:
EMPL 1000Interpersonal Relations and Professional Development

2

PSYC 1010Basic Psychology

3

Total Credit Hours:2-3

Electives

Students must choose from one of the following (3 credit hours)
BUSN XXXX
Elective

3-4

MGMT XXXX
Elective

3

MKTG XXXX
Elective

3

Total Credit Hours:3

Marketing Management Core

MKTG 1100Principles of Marketing

3

MKTG 1160Professional Selling

3

MKTG 1190Integrated Marketing Communications

3

MKTG 2090Marketing Research

3

BUSN 1190Digital Technologies in Business

2

OR

BUSN 1430Desktop Publishing and Presentation Applications

4

OR

COMP 1000Introduction to Computers

3

ACCT 2140Legal Environment of Business

3

OR

MKTG 1130Business Regulations and Compliance

3

MKTG 2290Marketing Internship/Practicum

3

OR

MKTG 2300Marketing Management

3

Total Credit Hours:33-34

Marketing Specialization

Students must choose one of the following specializations:

Total Credit Hours:12

e-Business Specialization

BUSN 2170Web Page Design

2

MKTG 2070Buying and Merchandising

3

MKTG 2210Entrepreneurship

6

Total Credit Hours:11

Marketing Management Specialization

MKTG 1370Consumer Behavior

3

MKTG 2060Marketing Channels

3

MKTG 2070Buying and Merchandising

3

MKTG XXXX
Elective

3

Total Credit Hours:12

Entrepreneurship Specialization

MKTG 2010Small Business Management

3

MKTG 2070Buying and Merchandising

3

MKTG 2210Entrepreneurship

6

Total Credit Hours:12

Social Media Marketing

MKTG 1370Consumer Behavior

3

MKTG 2070Buying and Merchandising

3

MKTG 2500Exploring Social Media

3

MKTG 2550Analyzing Social Media

3

Total Credit Hours:12

Total Credit Hours: 11-12