Catalog 2023-2024

Marketing Management

Marketing Management Associate Degree (Major Code: MM13)

Credential: Associate of Applied Science
Campus Location: Athens

Curriculum Outline

General Education

Area I: Language Arts and Communications

ENGL 1101Composition and Rhetoric

3

Total Credit Hours:3

Area II: Social and Behavioral Sciences

Students must choose one of the following courses:

ECON 2105Macroeconomics

3

ECON 2106Microeconomics

3

HIST 1111World History I to 1500

3

HIST 1112World History II Since 1500

3

HIST 2111U.S. History I to 1877

3

HIST 2112U.S. History II Since 1865

3

POLS 1101American Government

3

PSYC 1101Introductory Psychology

3

SOCI 1101Introduction to Sociology

3

Total Credit Hours:3

Area III: Mathematics and Natural Sciences

Students must choose one of the following courses:

MATH 1103Quantitative Skills and Reasoning

3

MATH 1101Mathematical Modeling

3

MATH 1111College Algebra

3

MATH 1113Precalculus

3

Total Credit Hours:3

Area IV: Humanities and Fine Arts

Students must choose one of the following courses:

ARTS 1101Art Appreciation

3

ENGL 2110World Literature

3

ENGL 2130American Literature

3

ENGL 2310English Literature from the Beginnings to 1700

3

HUMN 1101Introduction to Humanities

3

MUSC 1101Music Appreciation

3

MUSC 2040History of Popular Music

3

THEA 1101Theater Appreciation

3

Total Credit Hours:3

General Elective

SPCH 1101Public Speaking

3

Total Credit Hours:3

College Requirement

FSSE 1000First Semester Seminar

3

Total Credit Hours:3

Marketing Management Core

ACCT 1100Financial Accounting I

4

COMP 1000Introduction to Computers

3

MGMT 1100Principles of Management

3

MKTG 1100Principles of Marketing

3

MKTG 1160Professional Selling

3

MKTG 1190Integrated Marketing Communications

3

MKTG 2090Marketing Research

3

Total Credit Hours:22

Students must choose one of the following courses:
ACCT 2140Legal Environment of Business

3

MKTG 1130Business Regulations and Compliance

3

Total Credit Hours:3

Electives

Students must choose two courses from the following list:

MKTG 2000Global Marketing

3

MKTG 2290Marketing Internship/Practicum

3

MKTG 2300Marketing Management

3

Total Credit Hours:6

Elective 2

Students must choose from one of the following courses:
BUSN 1190Digital Technologies in Business

2

BUSN 1430Desktop Publishing and Presentation Applications

4

Total Credit Hours:2-4

Marketing Specialization

Students must choose one of the following specializations:

e-Business

BUSN 2170Web Page Design

2

MKTG 2070Buying and Merchandising

3

MKTG 2210Entrepreneurship

6

Total Credit Hours:11

Entrepreneurship Specialization

MKTG 2010Small Business Management

3

MKTG 2070Buying and Merchandising

3

MKTG 2210Entrepreneurship

6

Total Credit Hours:12

Marketing Management Specialization

Students must register for a 3-credit hour (minimum) MKTG elective course.
MKTG 1370Consumer Behavior

3

MKTG 2060Marketing Channels

3

MKTG 2070Buying and Merchandising

3

MKTG XXXX
Elective

3

Total Credit Hours:12

Social Media Marketing

MKTG 1370Consumer Behavior

3

MKTG 2070Buying and Merchandising

3

MKTG 2500Exploring Social Media

3

MKTG 2550Analyzing Social Media

3

Total Credit Hours:12

Total Credit Hours: 62-66