HRTM 1201 Hospitality Marketing

This course introduces students to marketing techniques associated with hotel, restaurant, and tourism fields. It focuses on identifying and satisfying the needs of customers. Topics include an introduction to marketing, research and analysis, marketing strategies, marketing plans, social media marketing, branding, positioning, sales, and advertising. Because of the constant change in the marketing strategies used in the hospitality industry, this course will also focus on new marketing techniques that are being used in the hospitality industry.

A work ethic grade is assigned for this course. For more information see Work Ethics.

Prerequisite

Provisional admission