HRTM 1201 Syllabus

Subject Code

HRTM

Course Number

1201

Course Title

Hospitality Marketing

Prerequisites

Program admission

Corequisites

Terms Offered

Offered Fall

Credit Hours

(3-0-3)

Course Description

This course introduces students to marketing techniques associated with hotel, restaurant, and tourism fields with an emphasis on identifying and satisfying the needs of customers. Topics include an introduction to marketing, research and analysis, marketing strategies, marketing plans, social media marketing, branding, positioning, sales, and advertising. Because of the constant change in the marketing strategies used in the hospitality industry, this course will also focus on new marketing techniques that are being used in the hospitality industry.