MKTG 2210 Syllabus

Subject Code

MKTG

Course Number

2210

Course Title

Entrepreneurship

Prerequisites

Program admission

Corequisites

Terms Offered

Offered Fall and Spring

Credit Hours

(6-0-6)

Course Description

This course provides an overview of the steps needed to establish a business. Topics include planning, location analysis, financing, and entrepreneurial ethics and social responsibility.

Course Outcomes

Planning

  • Identify the common characteristics of a successful entrepreneur.
  • Compare a self-appraisal of entrepreneurial characteristics.
  • Examine the reasons for planning in entrepreneurial endeavors (i.e., economic impact of small business).
  • Identify community resources for starting a business.
  • Compare and Contrast the advantages and disadvantages of each type of business ownership.
  • Explain the importance of marketing research for new enterprises or markets.
  • Assess the feasibility of an entrepreneurial venture.
  • Explain relevant government regulations (local, state, and federal) and licensing relating to the operation of a business.

Location Analysis

  • Define locations analysis.
  • Explain the importance of location.
  • Describe considerations in choosing a specific business location.
  • Discuss the advantages and disadvantages of buying or renting a particular building.
  • Assess business locations using the criteria for site selection.
  • Identify trends in business site locations and design.
  • Articulate the factors important to the interior and exterior of a business.
  • Explain the impact of design factors on business image and success.

Financing

  • Distinguish between sources of capital used by entrepreneurs.
  • Demonstrate understanding of key financial statements utilized in small businesses.
  • Define terms associated with financial reports and inventory control.
  • Interpret a financial report.
  • Explain the importance of budgeting and maintain a positive cash flow.
  • Collect financial forms needed for a business.

Developing a Business Plan

  • Identify the components of a business plan.
  • Explain how a well-prepared business plan helps the entrepreneur.
  • Compile a business plan worksheet.
  • Compare business plan formats.
  • Compile the information needed to complete a business plan.
  • Formulate a strategic business plan.
  • Write the business plan.
  • Articulate the business plan.

Entrepreneurial Ethics and Social Responsibility

  • Discuss the importance of ethics for entrepreneurs.
  • Explain the obligations a business has to society.