MKTG 2270 Syllabus

Subject Code

MKTG

Course Number

2270

Course Title

Retail Operations Management

Prerequisites

Program admission

Corequisites

Terms Offered

Offered Fall

Credit Hours

(3-0-3)

Course Description

This course emphasizes the planning, staffing, leading, organizing, and controlling management functions in a retail operation. Topics include the retailing environment, retailing strategy, supply chain management, financial planning, financial strategies, employee relations, and career paths in retailing.

Course Outcomes

The Retailing Environment

  • Distinguish retailers and their activities from other marketing institutions.
  • Describe the advantages and disadvantages of each legal form of ownership.
  • Compare and Contrast characteristics of different types of retail organizations.
  • Discuss legal and ethical behavior in retailing.
  • Differentiate between theories of retail institutional change.
  • Relate the impact of trends in retailing.

Retailing Strategy

  • Justify why strategic planning is important.
  • Outline the components of strategic planning.
  • Describe the retail strategic planning and operations management model.
  • Explain the nature of risk.

Supply Chain Management

  • Discuss retailer's role in the supply chain.
  • Describe types of supply chains by length, width, and control.
  • Discuss information technology developments that facilitate vendor-retailer communications.
  • Distinguish between the terms dependency, power, and conflict as well as their impact on supply chain relationships.
  • Justify the importance of a collaborative supply chain relationship.

Financial Planning

  • Explain basic requirements for an accounting system.
  • Compute financial ratios.
  • Explain tactics to improve cash flow.
  • Describe how retailers prepare, evaluate, and revise budgets.
  • Describe sources of financial funding (i.e., debt and equity).

Financial Strategies

  • Explain terms related to profit.
  • Explain terms related to financial statements.
  • Interpret retail financial statements.
  • Evaluate how a retail strategy is reflected in the financial objectives.

Employee Relations

  • Explain importance of employee relations.
  • Articulate management's responsibilities in each stage of the human resource cycle.
  • Communicate the rights and responsibilities of employees.

Career Paths in Retailing

  • Distinguish between typical retailing positions and duties.
  • Describe qualifications needed to secure a retailing position.
  • identify career opportunities in retailing.
  • Show appreciation for the career opportunities in retailing.