MKTG 1100 Syllabus

Subject Code

MKTG

Course Number

1100

Course Title

Principles of Marketing

Prerequisites

Provisional admission

Corequisites

Terms Offered

Offered every semester

Credit Hours

(3-0-3)

Course Description

This course emphasizes the trends and dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, the role of marketing, marketing principles, marketing strategy, and marketing career paths.

Course Outcomes