MKTG 1370 Syllabus

Subject Code

MKTG

Course Number

1370

Course Title

Consumer Behavior

Prerequisites

Provisional admission

Corequisites

Terms Offered

Offered Fall

Credit Hours

(3-0-3)

Course Description

This course analyzes consumer behavior and applicable marketing strategies. Topics include the nature of consumer behavior, influences on consumer behavior, consumer decision-making processes, the role of research in understanding consumer behavior, and marketing strategies.

Course Outcomes