MKTG 1190 Syllabus

Subject Code

MKTG

Course Number

1190

Course Title

Integrated Marketing Communications

Prerequisites

Program admission

Corequisites

Terms Offered

Offered Spring and Summer

Credit Hours

(3-0-3)

Course Description

This course introduces the fundamental principles and practices associated with promotion and communication. Topics include the purposes of promotion and integrated marketing communications, principles of promotion and integrated marketing communications, budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.

Course Outcomes