MKTG 1270 Syllabus

Subject Code

MKTG

Course Number

1270

Course Title

Visual Merchandising

Prerequisites

Provisional admission

Corequisites

Terms Offered

Offered Fall

Credit Hours

(3-0-3)

Course Description

This course focuses on the components of the visual merchandising of goods and services. Topics include design and color principles, tools and materials of the trade, lighting and signs, installation of displays, store planning, safety, and related areas of visual merchandising and display. Students must pay a $15 supply fee when registering for this course.

Course Outcomes