MKTG 1160 Syllabus

Subject Code

MKTG

Course Number

1160

Course Title

Professional Selling

Prerequisites

Provisional admission

Corequisites

Terms Offered

Offered Fall and Summer

Credit Hours

(3-0-3)

Course Description

This course introduces professional selling skills and processes. Topics include professional selling, product and sales knowledge, customer analysis and relations, selling process, sales presentations, and the ethics of selling.

Course Outcomes