MKTG 2000 Syllabus

Subject Code

MKTG

Course Number

2000

Course Title

Global Marketing

Prerequisites

Program admission, MKTG 1100 with a grade of C or higher

Corequisites

Terms Offered

Offered Spring

Credit Hours

(3-0-3)

Course Description

This course introduces opportunities and international strategies employed in the global marketplace. Topics include the environment of international marketing, international marketing opportunities, international market entries, designing an international marketing strategy, and career paths in international marketing.