MKTG 2270 Syllabus

Subject Code

MKTG

Course Number

2270

Course Title

Retail Operations Management

Prerequisites

Program admission

Corequisites

Terms Offered

Offered Fall

Credit Hours

(3-0-3)

Course Description

This course emphasizes the planning, staffing, leading, organizing, and controlling management functions in a retail operation. Topics include the retailing environment, retailing strategy, supply chain management, financial planning, financial strategies, employee relations, and career paths in retailing.