MKTG 2010 Syllabus

Subject Code

MKTG

Course Number

2010

Course Title

Small Business Management

Prerequisites

Program admission

Corequisites

Terms Offered

Offered Fall and Spring

Credit Hours

(3-0-3)

Course Description

This course introduces the competencies needed to manage a small business. Topics include the nature of small business management, business management and organizational change, marketing strategies, employee relations, financial planning, and business assessment and growth.