MKTG 2060 Syllabus

Subject Code

MKTG

Course Number

2060

Course Title

Marketing Channels

Prerequisites

Program admission

Corequisites

Terms Offered

Offered Fall

Credit Hours

(3-0-3)

Course Description

This course emphasizes the design and management of marketing channels. Topics include the role of marketing channels, channel design and planning, supply chain management, logistics, and managing marketing channels.