MKTG 2300 Syllabus

Subject Code

MKTG

Course Number

2300

Course Title

Marketing Management

Prerequisites

Program admission, MKTG 1100 with a grade of C or higher

Corequisites

Terms Offered

Offered Spring

Credit Hours

(3-0-3)

Course Description

This course reiterates the program outcomes for marketing management through the development of a marketing plan. Topics include the marketing framework, the marketing plan, and preparing a marketing plan for a new product.

Course Outcomes