MKTG 2070 Syllabus

Subject Code

MKTG

Course Number

2070

Course Title

Buying and Merchandising

Prerequisites

Program admission

Corequisites

Terms Offered

Offered Spring and Summer

Credit Hours

(3-0-3)

Course Description

This course provides opportunities for students to develop the buying and merchandising skills required in retail or e-business. Topics include the principles of merchandising, inventory control, merchandise planning, assortment planning, buying merchandise, and pricing strategies.