MKTG 2090 Syllabus

Subject Code

MKTG

Course Number

2090

Course Title

Marketing Research

Prerequisites

Program admission, MKTG 1100 with a grade of C or higher

Corequisites

Terms Offered

Offered Spring

Credit Hours

(3-0-3)

Course Description

This course conveys marketing research methodology. Topics include the role of marketing research, the marketing research process, ethics in marketing research, research design, collection data analysis, reporting, application of marketing research, and marketing research career paths.